With the implementation of the CAN-SPAM Act of 2003, permission-based list building has become a norm. For this reason, entrepreneurs spare no effort to make their email marketing campaign reliable, effective, lawful and profitable. However, one thing that most business owners tend to forget is that email marketing is not all about creating and delivering messages laden with invaluable information and attractive offers.

In fact, the entire purpose of an email marketing campaign is to perform the following tasks:

• To project you as an expert in your field of business.
• To create an environment of trust and confidence.

I have often heard entrepreneurs complain, “Despite of subscribing to my newsletter, people aren’t reading it.” Subscriber aversion is something that every online business owner confronts sooner or later. Instead of worrying about the declining open rates, it’s essential to dig out the root cause of the problem, and thereafter, take measures to set it right. Here is a failsafe plan to persuade your subscribers to read your emails.

Why have subscribers stopped reading your emails?

First of all, let’s find out the major reasons for subscriber aversion.