Top 5 List Building Secrets

You must have heard the old saying, “The money is in the list”. I followed this saying blindly, and went on to build a small list of 500 subscribers. However, to my horror, I failed miserably. It was then I realized that what really matters is the quality of the list rather than the length. The subscriber list is the most important asset for any business and even with a small but, high-quality list, you can get the best conversion rate. The big question that springs up at this point of time is how to build a top-notch list? Here are my top 5 list building secrets that can help you to build a first-rate list speedily and easily. Take a good look at them.

Secret #1 Squeeze Page

A squeeze page allows you to retrieve the names and email addresses of your potential customers. For maximum advantage, this page should have an attention-grabbing headline, a few bullets highlighting the benefits of your website and finally, a call for action. You can also include some free gifts like ebooks or an audio file. Basically, the idea of the squeeze page is to arouse the interest of the visitor and then persuade him to sign-up. The visitor is giving his details because he believes that you can give him some important information. Hence, work hard to make your site-contents exceptionally good. Remember, good service will make him your loyal subscriber.

Secret #2 Viral Marketing

Viral marketing, also called word-of-mouth marketing, is a marketing technique where pre-existing social networks are used to spread awareness about a product or service. It is said that a customer tells 3 to 4 people about a product he likes and approximately 11 people about the product he dislikes. If your product is good, people will readily patronize it, and spread the word. The list that you build with this method is the best because your satisfied customers have helped you to make it.

Secret #3 Search Engine Traffic

Search engines are responsible for 90 percent of traffic to a site. How about using this traffic to build your list? You can do this in two ways; first, free organic way, wherein you use appropriate keywords and inbound links to attract visitors. People use keywords to search for content on the search engines. Hence, by inserting suitable keywords in your site-contents, you can get a fair share of traffic. Inbound or one-way links increase site rankings on SERP (Search Engine Result Pages). Thus, higher the rank, more is the traffic, and bigger is the list.

The second way to bring in search engine traffic is paid advertising. You can get instant traffic by this method, but nothing is free here. Each time a person visits your site, you spend money. Hence, it is essential to ensure that the visitor is genuinely interested in your product. For this, you would have to make use of proper keywords. Although paid traffic is expensive, the list you make by this method is of the highest quality.

Secret #4 Affiliate Programs

Affiliate programs are potent list building weapons. These programs allow others to sell your products and services. In other words, you sit back and relax, while your affiliates burn the midnight oil to build your list. You have to pay your affiliates only when they make sales. The great thing about affiliate programs is that they help you to penetrate into every nook and corner of your niche market. Thus, the subscribers of your list have genuine interest in your products. For that reason, your list will have the power to garner profits for you.

Secret #5 Ezine Advertising

In addition to submitting your articles to ezines, you can also advertise on them. You can either buy ad space in other related ezines or you can swap ads with other ezine publishers who publish similar to related contents. Try to convince the publisher to endorse your newsletter as well. If that happens, your list will grow in no time. This is possible because the readers already trust the publisher, and when he endorses your newsletter, his credibility automatically transfers onto you. Remember one thing, people scan ezines for information that can alleviate their problems. Therefore the list that you build through ezine advertising is certainly a first-class list.

Tagged with: List Building • list building secrets • mailing list • opt-in • opt-in email list • opt-in list • Squeeze Page

Filed under: Internet Marketing • List Building

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