Internet Marketing Tidbits

A Squeeze Page is a landing page that helps you collect email addresses from your site visitors for list building. A list of valid email addresses is very useful to carry out a targeted email marketing campaign.

However, the point lies in creating a really informative and catching squeeze page that works with visitors. An effective page will enable you to make more than half the people who visit your site to sign up, so that they can get further information from your site.

In order to get such results, your squeeze page must be done in such a way that visitors feel drawn to sign up to receive the offer given in the page. Here are a 7 tips on how to create your high converting squeeze page.

• Write out a heading that’s compelling and which impresses visitors to move forward into the information in your site. This is one of the most important points in creating a high converting squeeze page.
• Your content must be short, preferably 200 to 300 words. Not too much. It should have a personalized touch. In other words, write like you are having a face-to-face conversation with your visitor. Such things get noticed and speak about how beneficial your offer is to the visitor and gets them to sign up.
• You must give a valuable offer. When you do this, people feel there is a genuine benefit for them to sign up. This will attract the right people to your squeeze page and help you build a list that can take your email marketing campaign forward.
• Inform your visitors about the benefits of signing up for your offer. List out the benefits in short but persuasive lines.
• Giving a free offer always shows you results. Of course this offer must be something highly useful for the visitor. When visitors find a good and purposeful free offer, they are ready to sign up to get the offer, without further ado.
• Do not include external links in the form of ads in your squeeze page. You want your visitors to stay in your page and move into your site, not move elsewhere for information.
• When collecting information take only the email address and the first name. Asking for too many details makes people worried, suspicious and also takes up their valuable time.

If you follow these important points, you can be sure of having a page that works well with visitors and which gives you the necessary email addresses you require for your email marketing campaign.

A successful email marketing campaign depends on having the right contact addresses of those people who will be interested in what your business has to offer. A good squeeze page will get this contact list for you, so that you can build a good customer base for your business.

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high converting squeeze page which will help you in your
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“The Money is in the List”. Every affiliate marketer is familiar with this saying. However, only a few believe in the power of this old saying, and make sincere efforts to build a genuine opt-in email list. As a serious affiliate marketer, you know how difficult it is to find prospective customers, and thereafter convince them to buy your products. This is where a list of subscribers proves to be quite helpful.

Basically, an opt-in email list is nothing but a database of email addresses, which people voluntarily share with you to receive some useful information. Now, all your subscribers are your prospective customers. You haven’t hunted for them; they have come to you because they have confidence on the effectiveness of your product. Once, you have 800 to 1000 responsive subscribers, nobody can stop you from becoming a successful affiliate marketer.

The big question that comes to the fore at this point of time is, “How can I build a profitable opt-in email list?” No doubt, the entire process of building an effective list is quite cumbersome and time-consuming. However, there are 4 fail-safe tips that make this process a piece of cake. Let’s take a look at them.

Tip #1: Online Newsletters
Studies reveal that online newsletters can generate as much as 50 percent of sales. By publishing your online newsletter once or twice a month, you can not only build-up your opt-in email list, but you can also elevate your profit levels. Keep in mind that your newsletter is a good medium to dispense information about your products and services. Therefore, use the newsletter-space sensibly.

Tip #2 Magical Ebooks
Ebooks are another powerful way to get a stream of subscribers. Select the topic of your ebook carefully. The topics should be related to the products and services that you sell. Besides this, leave no stone unturned to make the content interesting and useful. Remember, with your ebook, you are not just building your opt-in email list, but you are also trying to establish a long-term relationship with your probable customers. Hence, give wholesome information. A lot of ebooks are available free of cost on PLR websites.

Tip #3 Special Reports and Articles
Bear in mind that most of your prospects are hungry for valuable information. Special reports and articles are yet another good way to attract subscribers. As with newsletters and ebooks, here also the content is the king.

It is advisable to stay away from article directories and special report centers. Most of the time, these places have nothing more to offer, than pieces of information that have either been copied countless times or that are completely unrelated to what you sell. A better proposition would be to write something on your own. If your writing skills are not exemplary, hire a good writer.

Tip #4 Software Download
A computer owner is always in search of nifty software. You can build-up your opt-in email list rapidly by offering FREE software. Your prospects will not hesitate to divulge their email addresses for a copy of free software. All you are required to do is to make sure that the software is workable, and you have the give-away rights.

One method that works well is to give away a trial version, and then as long as you also have re-sale rights to this software you can offer the full-version upgrade at a special discount. Now this will only work if you have both versions of software, which is unlikely unless you are the original developer.

Once you have a good subscriber base, concentrate on the strategies to promote your products. Remember, your subscribers are waiting for your offers, so if you consistently offer them high quality products they will become your permanent customers.

Get your FREE video course plus discover how to succeed as an affiliate marketer by watching these videos.

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You know all about squeeze pages and what they can do for you in terms of list building and attracting new customers. However, if you are finding that your squeeze page is not converting as you had hoped you might want to try to add other elements, such as video to the mix.

Words are attractive and absolutely necessary to a good squeeze page. However, in some cases, it just may not be enough. It really depends on your audience and who you are trying to target, and what you are offering. Some topics and categories are more difficult than others.

Your goal is to convince your visitors that you are the expert in your field. You have to earn their trust and give them a reason to take your word for it, over that of your competition. Sometimes, the words on your squeeze page is not enough, therefore, you should try adding video and getting a little bit personal.

Words are not personal, even if you try to make them sound like they are. However, with a video, people can put a face to the words. They can feel as though you are personally talking to them and in many cases, you grab those hard to convert people just with something as simple as a short video.

Overall, people tend to trust someone more if they can see them. Does this mean that you have to create a ten minute video focusing on yourself? No, a short video will do the trick. Introduce yourself and your product, tell them why they must have it. Highlight some of the finer points of your product by actually showing it to them.

Your video needs only to be about two to three minutes long, you do not want to take too much time and bore them. Not saying that you are boring, but let’s face it, this is a busy world, with busy people. Let them know you know how precious their time really is.

Improve your list building technique and create a truly powerful squeeze page by adding video into your mixture. You may just find that this was the missing key all along.

Get your FREE video course and discover how to create a
high converting squeeze page which will help you in your
list building efforts.

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