Awarding One Way Backlinks For Blog Comments

There’s this misconception amongst bloggers that every time they leave a comment on your blog that they are getting a free one way backlink.

Surprise! Not if you’re using Wordpress.

By default Wordpress puts the NoFollow attribute in your blog comments so when the web spiders come along they ignore the link, as far as Page Rank goes anyway. Thus you don’t pass along any link love to your visitors by giving out a free one way backlink.

If you want to give some link juice to your commenters you have to remove the nofollow attribute that Wordpress takes upon themselves to place in the source code.